"A manufacturing organization constantly looks for new customers and when it goes around acquiring a new business there is a risk of failure which may not be that severe that one may fall down.The failure means that every now and then either your process suffers or the quality suffers or the customer expectations are not fully met etc. Now well-established supply-chain owner for example automobile companies, they have a reputation and have a product quality which is well established , so if a new company which is getting into manufacturing or has been manufacturing wants to enter into the supply-chain, it will have to make sure that this stability, reliability and efficiency of the supply-chain is not impacted.

To make sure that such disturbance is replaced by smooth functioning of the supply-chain, the companies go through a process which is called Advanced Product Quality Planning process. In this course, the learners will be acquainted with the meaning of APQP, its goal, background, compliance and its 4 phases and 5 major activities." "APQP methodology is deployed for Product quality planning as a ""structured method of defining and implementing the steps necessary to ensure customer satisfaction with the product. The steps systematically help in learning how to orientate resources to customer satisfaction. Support early detection of necessary changes to prevent late changes that helps to create good quality products on time and at the lowest cost. "